I'd like the Director of Digital Engagement to...

experiment wildly - small bets, learn lots, kill failure.

Iterate like a fiend. See what works and what doesn't. Learn the lessons. Move on. Essentially - encourage a culture of experimentation.

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    Harry HarroldHarry Harrold shared this idea  ·   ·  Admin →

    2 comments

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      • adeade commented  · 

        Completely agree. What is also required though is a committment that, within reasonable limits, failures which will inevitatbly occur as a result of the adoption of an experimental culture will not be used for political gain.

      • Alex GibsonAlex Gibson commented  · 

        One of the biggest criticisms of state control vs privatisation is that state control stifles innovation. This doesn't need to be the case if you build innovation/improvement into the system

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